A cup of coffee at the original Dunkin’ Donuts location in Quincy, Massachusetts, cost 10 cents per cup when the shop opened in 1950. The chain has since exploded and credits its nearly 10,000 domestic locations with keeping America running. In 1998, SkyBox introduced the Dunk ‘N Go Nuts acetate insert to its E-X Century basketball line, seeding one of the 20 cards on the checklist every 36 packs. The insert has since exploded as an iconic issue from the late ‘90s, and Jordan’s card from the set remains especially popular among collectors for its bright color scheme and unique outlook on slam dunks (which, according to company designer Jean MacLeod, resulted in a cease-and-desist letter from the breakfast chain, though it did not arrive until after the product’s release).
As if this card's BGS 10 grade wasn't enough, it also earned MBA Gold Diamond status to further enhance its credentials as a premier piece of hoops card history. Considering the popularity of this card amongst Jordan and '90s collectors, it wouldn't be a surprise to see plenty of bidders pour an extra cup of coffee in an effort to try to outlast all others when the Premier Auction enters Extended Bidding this month.
The certification number on this card has been checked against the third-party grader's online database and is active as of 05/07/2025.